Often, when new business owners think of creating a marketing plan, they lean towards social media, a well-designed website, and digital advertisements or commercials. While these tools are effective, it is important not to overlook print marketing, such as professionally crafted signs.
Signage is a vital aspect of every business's marketing strategy, especially if you operate in retail, healthcare, or hospitality. You may be wondering, “How do I acquire sign solutions that are high-quality, impactful, and right for my business?” Excellent question!
Finding a signage partner who will assist you with the design, creation, and installation of your signage is a key step in implementing an effective marketing strategy. But how can you know if you've chosen the best custom sign company for your business? In this blog, we have provided the essential elements you need to consider when choosing a sign company.
Looking for Signage Excellence? Here’s Your Sign Company Criteria
· What Is Their Reputation?
When looking for sign companies, it is important to determine their reputation within the community. Consider their prior work as an indication of what they will create for you. Also, their previous clients reveal a great deal about the quality of their work and general reputation. Browse customer reviews on Google and Facebook, as well as their gallery on their business website.
· How Is Their Customer Service?
An essential element of picking the right signage company is their customer service. While measuring customer service before being a client might be challenging, pay attention to the following indications to get a sense of what it would be like to be their customer:
- How quick are they to follow up with you about a new signage project?
- Do they answer the phone when you call in a friendly or helpful way?
- How do you feel when interacting with their online platforms or representatives on the phone?
Researching what former clients have to say about their quality of service may also assist in understanding their customer service standards.
· What Services Do They Offer?
Working with a one-stop sign shop that offers all the services you may require changes the game. Consider sign installation and removal, electrical work, digital printing, routing and painting, and more. Finding a one-stop sign shop will save you time and money in the long run.
· Do They Process Permits?
Obtaining a permit for your sign can be a complicated and time-consuming procedure that most company owners do not have the time or expertise to deal with. Inquire with potential sign businesses to see if they manage the permitting procedure on your behalf. While they may already know, which prevents the need, see if they will do research to understand the standards and specifications of installing your desired sign for you.
· Do They Offer Multiple Quotes?
To understand the estimated investment required for your ideal sign solution, get at least two quotations from trustworthy businesses. Not only will this process possibly save you money, but it will also provide you with insight into each company's customer service, giving you additional information to make the best option. Going to a single firm for a quote is also an option, but only if you've developed a relationship with them and feel they'll offer you a reasonable price.
Connecticut's Premium Office Sign Makers
Paragon Signs & Graphics is home to some of Connecticut's top sign designers. We are a custom sign company that can assist you in curating the right design for your company.
We offer a full range of signage services, including installation and maintenance. We take pride in designing custom signs that cater to your store, office, or business. Contact us today to begin your signage journey.