Corporate Signage Rebranding

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Corporate Rebranding in Connecticut

It is important to ensure that the quality of your reputation is both maintained and improved when changing your brand and refreshing your logo. Your signage is one of the most effective and cost-effective marketing instruments that you have. It should be a top priority in all rebranding efforts. Our sales and design teams can work with your internal marketing team to ensure a successful rebranding of signage and brand.

Paragon Signs & Graphics works with a diverse range of businesses in Connecticut and the surrounding area to help bring attention to their services. Let’s explore how we offer our rebranding strategy to help you and your business, refresh your public image and bring in new customers.

What Is Rebranding?

A company's brand is usually the first thing a new customer notices. The logos and designs used by businesses set the tone for their products and services while capturing the essence of what they stand for.

When a company changes its corporate image, this is known as rebranding. Usually, it involves changing visual or superficial elements of a business to hint at more profound shifts in business direction. When rebranding, a company wants to undergo a visual transformation that makes them appear more appealing to potential and existing customers.

No matter your reasons for rebranding, it's important to implement signage strategies as a form of advertisement. This is the best way to ensure that the rebrand is comprehensive and coherent throughout the entire space.

Why Do Companies Rebrand?

Some businesses rebrand to differentiate themselves from their competitors, while others rebrand to attract a new class of customers.

Whether you're considering rebranding because your current branding is outdated, or you're going through corporate rebranding to reflect a new mission statement, it can help you communicate a new message loud and clear.

What are the Benefits of Rebranding?

Many resources will focus on newer digital and print marketing techniques to get your new image across when discussing how to best promote brand changes. However, you should not underestimate the importance of a good old-fashioned signage campaign. Signs are a way to display your rebranding without saying a single word. Here are some reasons why signage replacement is a great idea when rebranding.

  • Cost-Effective Strategy
  • Increases Public Awareness of Your New Brand
  • High Visibility
  • A Non-Intrusive Marketing Strategy
  • Focuses On Your Location
  • Provides Clear Communication

Create a New Look Through Rebranding

Paragon Signs & Graphics delivers a dedicated service to businesses looking at rebranding signs to reinvigorate their appeal with classic and contemporary designs. Our signage and branding company works closely with clients in Connecticut and the surrounding areas. We help with the rebranding of a product or service, with attention to detail ensuring the highest quality results.

We take our clients through the complete signage rebranding process, from discussing the core values of the company and its history to making sure the updated branding delivers an eye-catching and contemporary look.

Get in Touch With Paragon Signs & Graphics

We can help improve your business’s reach with exciting new signage. If you have any questions about our services or are ready to get started on your corporate rebranding signage, contact us now!


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