Custom channel letter signs are three-dimensional visual marketing tools that are popular among many entrepreneurs in Connecticut. Unlike most corporate signs that are solid, custom channel letters have hollow insides where LED tubes pass through. Furthermore, each of the signage elements is individually cut and affixed on special mounts. With their many customization options, you can easily portray your brand’s unique personality to pique the interest of your target audience.
Types of Channel Letters
- Front-lit signs: They feature translucent faces which are tinted to complement your unique trademark. The LED shines through the front portion of the signage, hence the name. They are commonly used by fast-food chains, large retail stores, and hospitals.
- Halo-lit channel letters: Reverse channel letters are charming, sophisticated, and attention-grabbing signs that will help your business stand out from competitors. They are the complete opposite of front-lit signs because the LED tubes are affixed to the back portion of each element. As the light bounces off the wall, it creates an impressive halo effect. Many high-end resorts, restaurants, and clubs use them to establish a sense of elegance and exclusivity.
- Combination signs: If you want your location to draw as much attention as possible and stay top-of-mind, we recommend that you invest in combination LED channel letter signs. As the name suggests, they feature both the front and back illumination styles to create hard-to-miss and unforgettable signage.
- Open face signs: For entrepreneurs drawn to the vintage appeal of neon signs but find them difficult and expensive to maintain, we suggest that you invest in open face channel signs instead. The signage elements don’t have faces, thereby exposing the light tubes inside. More than just your logo and brand name, they can also be used as décor to make your ambiance more exciting and unique.
Uses of Custom Channel Letters for Your Connecticut Business
- Brand Reinforcement: Storefront channel letters are vibrant, contemporary, and visually pleasing signs. Their attractiveness will help increase your profit and positively influence the brand preferences of your customers.
- Boost foot traffic: When potential customers pass by, strategically designed channel letter signs will encourage them to enter the establishment and take a closer look at your product offerings or learn more about your services.
- Gain a competitive advantage in Connecticut: Consumers are exposed to hundreds of different brands every day. As a business owner, you must implement wise strategies to stay afloat in a sea of competitors. Investing in captivating custom channel letter signs will allow you to get ahead of the competition since consumers will prefer to visit your store or shop.
- Round-the-clock advertising: 24/7 marketing doesn’t necessarily have to be expensive. Since your lighted signs are extremely visible regardless of the time of the day or weather condition, you will be able to efficiently promote the company without budget constraints and limitations on the number of impressions they make.
Reliable Channel Letter Sign Manufacturer Near Connecticut
Paragon Signs & Graphics has been providing signage solutions to various organizations and businesses in Connecticut. We pride ourselves on having a team of seriously passionate and talented sign makers who go out of their way to ensure that every client has a positive experience with our company.
There is no need to keep looking for best quality channel letters near you because we are here to give you the visual communication tools you deserve.
To learn more about the cost of channel letters in Connecticut, don’t hesitate to reach out to us today.