Every business needs signage to establish its place in the market, introduce its business to its target audience, and more. Choosing how to go about acquiring signage is up to business owners, as they can opt to make their signage themselves or partner with a professional signage company.
While it may be tempting to design and install your own signage, there are both pros and cons of DIY sign manufacturing and installation that must be considered. It may save you money in the short term, while also creating a sense of accomplishment for your new business venture. However, it could also result in costly and visually unappealing blunders that negatively impact your marketing efforts.
Working with professional sign makers and installers, on the other hand, offers the expertise and support of producing and installing signs full-time. They understand how to use different materials to make your signs elegant and communicative. They also ensure that your sign is installed correctly so that your sign is long-lasting and securely affixed.
In this blog, we will dive deeper into the debate between DIY signage and investing in professional help, specifically focusing on how a sign company is the best option for your business.
The Advantages of Hiring Professionals for Your Custom Signs
While you could design and build a sign yourself, utilizing a print shop, you'd be missing out on the custom sign services professional sign maker provides. Unlock the following advantages and more when you decide to hire a sign company:
· Professional Quality
Showing potential consumers that your company is serious and professional is essential to your overall success. As your storefront sign is often the first thing a customer sees in relation to your establishment, having a high-quality sign made with sturdy materials ensures that it makes the right first impression.
· Create a Brand for Your Company
While most businesses will have established elements of their brand, a sign designer can help you establish the tone for your firm’s marketing efforts. By reinforcing your brand through your signage, customers will begin to associate your company with the professional, artistic, and high-quality sign style created by a designer for you.
· Unique Signage
DIY signage is often inspired by other marketing materials business owners have interacted with, which makes them eye-catching but unoriginal.
Working with a custom sign designer guarantees that your product will not look like other signage in your community. When your company’s signage design stands out from the crowd, it will also set you apart from your competition.
· Bring Your Idea to Life
Perhaps you know what you want your sign to look like, down to the colors, fonts, and graphics, but you're not sure how to build it. By consulting with a sign designer, they will be able to make your vision a reality.
· If You Don’t Have Ideas, No Worries
If you don't know what you want your sign to look like, a professional designer can assist. They will learn more about your business, brand, values, and vision for your signage, which allows them to create several designs that embody this important information. You will be able to modify and adapt the designs until you’re satisfied.
· Create a New Logo
Just as a sign firm can design a sign, they can also assist in creating a new logo for your business.
If your logo needs a spruce, a graphic designer can collaborate with you to find a new image or design that represents your business, or even alter your pre-existing logo to elevate it.
· Unlock the Possibilities of Variety
A print shop or your DIY talents will only get you so far, whereas a sign designer has access to a variety of materials and tools that can produce an array of sign solutions. Don’t limit yourself to what you’re able to create when you can access nearly endless options with the help of a signage company.
Are You Ready to Begin Your Signage Journey?
Paragon Signs and Graphics provides high-quality custom sign-making that will make your target audience go “wow”. We are a full-service sign company, capable of designing, manufacturing, and installing signs for any business. Our team offers both high-quality products and exceptional customer service. Get in touch with us today to schedule your free sign consultation.