October 5, 2023

Designing a Custom Sign That Stands out and Attracts Customers

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Building great client relationships is important for any business's success. Making a good first impression will influence how your target market is exposed to and becomes aware of your business. This behaviour has an influence on your foot traffic and overall business revenue.

Have you been in the industry for a while? Getting customers to return to a shop or store has long been a main goal of business owners. But, considering the tremendous competition, how is this possible? Improving your overall image is one way to keep your business competitive. Your choice of signs may reveal a lot about who you are and what you do. These signs may promote the identification of your brand, improve the working environment for your employees, and increase your profits as more clients support your business.

Custom signage for business assists in the development of a consistent brand. You only have a few seconds to capture the attention of spectators, which means your custom signs must accurately reflect your company.

In this post, we will provide tips on how to design signs that will capture the interest of your target customers.


Design Tips to Make Your Custom Signage Stand Out


Color selection is important when designing your company sign. You want people to notice it, remember it, and be able to identify it. Choose something that stands out and draws attention. At the same time, your signage should not contradict your established brand. If someone sees your sign and then enters your business, they should not be confused about where they are.

Avoid choosing "trendy" colors on signs that you have wanted to use for many years. Today's ideal might become yesterday’s news! Choose hues that will be useful to your company for a long time, as signs are highly robust, lasting decades if properly cared for.


The general color scheme of a sign is vital, but keep in mind that it also must be readable. The color of your lettering should contrast enough with the backdrop to be easily read. You only have a few seconds to capture someone's attention, and they must be able to read and comprehend your message in that time. If you must use similar colors, try using an outline or a shadow to assist the front design and text to stand out.


You should consider the size of the typeface or design depending on where the sign will be placed. 10 feet per inch of letter height is a decent rule of thumb. A sign with 8-inch lettering, for example, will have the most effect from 80 feet away.

Cursive typefaces, for example, are more difficult to read from a distance. You may need to adjust the text size to make it easier to read. If your design incorporates a cursive font, we can help you establish the appropriate size and style for your signage.


Don't rely on outdoor signs to build your brand and customer loyalty. Consider placing indoor signslike directional signage around your shop to help consumers locate key areas quicker, or in-store displays to direct them to your promotions and special product offerings.


The quality of items or services offered should be reflected in your signage. A properly designed and manufactured company sign will communicate to your target audience that you offer high-quality solutions that address their pain points.


Make sure your sign is visible to potential customers when determining where to place it. A good site for a sign is generally near the entrance of a shop or on a busy route. Metal or acrylic signs are fantastic alternatives for outdoor signage, as their versatility and durability are well-known.


CT's Premium Custom Sign for Business Makers

Paragon Signs and Graphics employs some of Connecticut's best sign designers to assist you in selecting the ideal bespoke signage for your business. Whether they are spectacular and flashy or subtle and elegant, we’ve got you covered.

We provide a variety of signage services, including installation, maintenance, and custom designs. Contact us today to begin your signage journey.

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