Having strong, distinctive signage elevates your marketing strategy, whether your company is new or has been in operation for many years. As they are a crucial component of any business, choosing the perfect signs is important. If you’re aiming to increase your visibility, guide customers to your business, and pique curiosity, LED signs are the right sign solution.
This style of illuminated signage is becoming increasingly common among a wide variety of successful businesses. It is an efficient way to establish your presence and set yourself apart from the competition. Traditionally, businesses would turn to neon signage, but LED signs are a modern substitute that offers immense energy savings.
When brainstorming business sign ideas, you must first establish what the goal of your signage is. This will assist you in determining the most successful marketing strategies. In this article, we will uncover five ways to creatively use LED signage technology to benefit your business.
Unique Led Sign Ideas for Your Sign’s Design
· Animated Ads
Short, animated videos are a wonderful way to capture your target audience's attention. While light is known to attract attention, movement is even more effective at holding onto it. You can produce animated advertising as part of a marketing strategy to drum up interest in a new product or service.
· Interactive Ads
Interaction is a fantastic marketing approach to keep your audience interested. Virtual reality, augmented reality, QR codes, and quizzes are a few examples of interactive advertisements that can be integrated into LED signs.
· Food and Drink Menus
If you own a restaurant or food establishment, consider using LED screens to display menus as your principal form of advertising. All of your meals, beverages, deals, and prices can be easily displayed in an eye-catching way.
· Electronic Signs for Social Media Walls
As social media grows in importance, businesses need to make efforts to establish their online presence. Encourage your customers to interact with your business online by displaying your platforms with electronic signs.
· Customer Testimonials and Feedback as Ads
One of the benefits of digital LED signs is that they can display a revolving set of images, such as customer testimonials or triumphs your company has experienced. If your business is doing an exceptional job, showcase the excellent ratings you've earned to build your client’s trust.
How Led Signs Benefit Your Business
· Longevity
LEDs have a lifespan of 50,000-100,000 hours, which means that LED signage will outlive previous illumination technologies. You won’t have to worry about replacing LEDs after they have burned out, as it will take many years to do so.
· Saves Time
LEDs need fewer replacements, saving you time and money. This lighting method allows you to focus on other areas of your business that will benefit from your attention.
· Low Maintenance
LED sign tubes do not require ballasts, saving money on long-term maintenance. Furthermore, LEDs do not contain any dangerous gases or glass tubes that may leak or shatter, leading to expensive and hazardous cleanups.
· Target a Modern Audience
LED signage conveys a specific message to modern and tech-savvy individuals about your business, and they cater to those who prioritize modernization and are more accustomed to interacting with digital media.
· Environmentally Responsible
LED lights are recyclable and contain no harmful gases, like argon or mercury. Furthermore, as consumers are beginning to become environmentally conscious themselves, they often prefer to conduct business with companies that share the same values.
Your Reliable Led Sign Maker in Connecticut
It’s time to consider LED signage for your Connecticut company! You can exceed the competition with the aid of Paragon Signs & Graphics!
We are a full-service sign company that creates stunning signs for all types of businesses. Our experienced team recognizes the significance of a strong marketing strategy, which is why we collaborate closely with our clients to create signage that accurately portrays their businesses.
Contact us today to set up a free consultation with one of our custom-lit sign experts!
