October 18, 2021

What Kind of Outdoor Signs Should You Use for Your Business?

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The signs you have around your space play specific roles in helping your Connecticut business. Exterior signs, in particular, are responsible for introducing your brand to your target audience. They help draw attention to your business, products, and services.

As such, it is crucial to choose the right signs for your outdoor space. But how do you know which one is perfect for your business?

Choosing the Right Outdoor Signs

No two signs are alike. Some may work better than others for your business. With the variety of options available, there is sure to be one that fits your business and budget needs.

To start with, it is important to lay down your marketing goals. This can jumpstart your quest to find the right signs and serve as your guide.

Do you want to improve the visibility of your brand? Are your storefront signs in need of an overhaul? Are you looking for a sign that works even at night? These can help narrow down your search.

It is also essential to get to know your options and how they can help your business. Here are some basics that you can start with.

Channel Letters

These are dimensional signs that feature individual letters or graphics. They are the top choice when you want a sign that displays your business name outside your space.

Channel letters offer different lighting options, from the front to the back of the signs. Since they are illuminated, these are perfect when you want 24-hour visibility.

Storefront Signs

These are a set of signs that adorn your storefront space. They usually display your business name and logo in various ways. These signs can also provide important information to entice customers to enter your store. Examples include:

  1. Window graphics
  2. Blade signs
  3. Awnings
  4. Hanging signs
  5. Yard signs

Monument Signs


These are freestanding outdoor signs that are usually large in size and sit low on the ground. They are used to display your business details, like your company name, logo, and address.

Monument signs are excellent wayfinding tools. They can easily be noticed by drivers and pedestrians.

Real Estate Signs

Signs used for real estate get your properties or agency in front of your target audience. These are highly visible signs that attract the interest of potential buyers and sellers. They also help announce open house events.

Real estate signs are usually found in front of the property, around the neighborhood and community. Popular choices include:

  1. L-Frames
  2. Yard Signs
  3. Panel Signs
  4. Vinyl Banners
  5. A-Frames
  6. Feather Flags

Choose an Experienced Sign Partner in Connecticut

Part of getting the right exterior signs is choosing the right sign company that can deliver your needs. Paragon Signs & Graphics commits to producing excellent products for your business.

We are a full-service sign company offering a wide range of outdoor signs. Our experienced team works closely with our clients to ensure we deliver signs that are both functional and attractive.

Give us a call today for a free consultation with our sign experts!

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