February 10, 2023

What is The Purpose of Outdoor Signage?

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It is essential for any business to make a good first impression on its target clients. First impressions can make or break a business, who wouldn't want their store or office to get as much attention as possible? Custom exterior signs can help you establish your brand's presence while expanding your customer base in this situation.

As the first contact with your business, these outdoor signs play an important role in attracting new customers to your business by increasing street visibility, timing promotions, and compelling storefront graphics. Installing well-designed custom signs is critical for both small and large businesses. They give your company a distinct identity that differentiates it from the competition in your industry.

This article will discuss the different purposes of this signage and how to choose the right material for your sign.


Purpose of Outdoor Signage

 Draw attention: The strategic placement of your sign allows you to capture the attention of potential customers as they walk down the street. A sign can be placed just above eye level, at a distance, or along the side of a building.

 Spark interest: After capturing people's attention, your sign must maintain their interest. On your sign, you can use a few short, descriptive tagline words to communicate a philosophy, list benefits, or describe the value you provide that goes beyond the specific service you provide. You can use adorable graphics to make people smile or laugh — and remember you.

 Claim the location: A notable, tastefully sized sign could do wonders for establishing yourself in the area. You want to keep your business manageable, but it is necessary to make room for your company to be known.

 Advertise, advertise, advertise: You can help your name stand out with a professional, high-quality sign. A good sign informs people of your existence and what you have to offer. A sign that stands or hangs outside in all-weather to display your logo and business name helps to build brand recognition and a positive sense of familiarity. Use your sign to inform people about exclusive products they shouldn't miss and deals they won't find anywhere else.


How to Choose the Right Material for Outdoor Signage

There are so many options that it is easy to become overwhelmed and confused. One thing that you can do is define how you want the sign to work for you. You can also consider the following factor in deciding what the best material for outdoor signs is.


Cleaning and Maintenance



Repairs and replacements

UV exposure


We Are Your Trusted Outdoor Sign Company

Paragon Signs and Graphics, as your one-stop sign shop, will assist you in developing signage solutions that will help your brand stand out. Our knowledgeable staff will gladly help you with everything from planning to installation of your outdoor signs. Call us at 203-463-5788 or contact us online for a free consultation.

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