A custom business sign is a reflection of your business. It's one of the first things potential customers will see. Therefore, it can play a role in whether they decide to do business with you. Investing in a high-quality, well-designed sign can pay off in a big way. It can help you attract new customers and grow your business in Connecticut.
Designing the Right Commercial Signs
Getting signs for your business can be as easy as buying them online or going to a big box store. There are plenty of ready-to-use signs that you can buy. While this is convenient, there’s so much that you can get out of a customized design.
Custom corporate signage lets you have a sign that’s uniquely yours. Unlike ready-made signs, these let you show your brand’s personality. It’s one of the best ways to set yourself apart from other businesses.
Whether you’re designing outdoor or indoor business signs, it’s important to take note of the following:
- Always highlight your brand. Include various branding details like your brand colors and logo to display your identity.
- Keep your signs short and simple. Too many details can be overwhelming to look at.
- Be mindful of the size. A good rule of thumb is increasing the text height by 1 inch for every 10 ft of viewing distance.
- Always keep legibility in mind. Signs are messaging tools. Make sure your message is readable at first glance. This can be done with your size and font style choices.
Benefits of Custom Commercial Signs:
- Outdoor Signage for BusinessIncrease Visibility
A well-designed sign can help increase the visibility of your business, both day and night. If your sign is easy to read and eye-catching, it’ll grab the attention of people passing by, which could lead to more foot traffic and increased sales.
- Improve Brand Awareness and Recall
Get a professionally designed custom business sign that incorporates your company's colors, logo, and message. This can help create a strong brand identity that’ll stick in potential customers' minds. An effective sign can also communicate what makes your business unique and why people should choose you over your competitors.
- Outdoor and Indoor Business Signs Boost Sales
Well-designed corporate signage can help you stand out from the competition and attract new customers who might not have otherwise found you. Illuminated signs are especially effective at drawing attention after dark, when other businesses may have already closed for the night. By investing in a custom commercial sign, you could see a real return on your investment in the form of increased sales and revenue.
Get High-Quality Commercial Signs Today
It’s not just about having signs. It’s also about having the right designs that can get your business in front of your target customers.
Paragon Signs &Graphics offers a wide range of options for indoor and outdoor signage for businesses. We work closely with clients to get to know their brands. This ensures we come up with the best sign and design solutions to help your business succeed.
For custom signs in Connecticut, contact us today and get a free quote.
